The night was neo-retro….
Local BMW motorcycle dealer, Moto Speeder and L’Atelier 1937, purveyor of clothes, accessories with a vintage vibe, hosted a great soiree this March. Rather than using the dealership as the background, a shop fitting the neo-retro theme was the perfect setting. Our gracious hosts at L’Atelier 1937 treated us to a warm welcome, so warm that attendees showed up early and stayed late.
On display was the new Heritage line of BMW motorcycles: the NineT, Racer, & Scrambler. A BMW R90S build from Make Moto was on hand, underlining the “heritage”. The Heritage line pays hommage to its roots retaining the classic flat boxer twin motor.
Not to be outdone, an array of clothes & accessories were on display as well. L’Atelier 1937, located in the heart of Grenoble, has only been open for a few months, but has already established a loyal following. This is definitely the place to update your wardrobe if you fall for a NineT or café racer.
Proprietors, Thomas & Remi, are both avid motorcyclists. Their collection features an array of fine merchandise. You can get outfitted head-to-toe while talking bikes with them and having a very good cup of coffee. From helmets to footwear, leather jackets to silk scarves, everything you might need, or haven’t thought of is here. The shop itself is extremely well decorated with vintage tin signs, gas pumps and the like.
There was plenty of great conversation that night. We saw some familiar faces and also met a lot of new people we hopefully will soon call friends.
You can visit L’Atelier 1937 and Motospeeder in Grenoble when you join us for a motorcycle tour France.